The UAE’s most loved hotels and airlines have been named in a survey of brand advocacy in the country.
Burj Al Arab tops YouGov’s Hotel Advocacy Rankings 2024 in UAE, with a score of 76.5.
It makes Dubai’s most iconic hotel the property most likely to be recommended in the UAE.
The Hotel Advocacy rankings looked at brands’ former and current customers, and analysed which brands had the highest proportion of people recommending them to a family member or friend in 2023.
Emirates Palace takes the second place (75.2), followed by Atlantis the Palm Dubai in third (72.6) and Ritz-Carlton in fourth (70.0).
Jumeirah and Anantara occupy the next two spots- fifth (68.6) and sixth (68.2), respectively.
Other hotel brands with high level of customer advocacy are Hilton (66.9), Shangri-La (65.4), Waldorf Astoria (65.4) and Marriott (65.2).
YouGov also revealed the top ten airline brands most recommended by its customers.
Burj Al Arab and Emirates Palace ‘most recommended’ hotels in UAE, Emirates tops 2024 airline ranking
In the Airline Advocacy Rankings, Emirates tops the list, with a score of 88.0. Singapore Airlines (78.8) and Etihad Airways (77.7) follow in second and third, respectively.
Qatar Airways takes the fourth spot (74.3), while Cathay Pacific (59.1), British airways (58.6) and Turkish airlines (57.1) appear in fifth, sixth and ninth, respectively.
Saudi Arabia’s flag carrier Saudi places in seventh (58.3), followed by UAE’s low-cost airline Wizz Air Abu Dhabi in eighth (57.3) and Oman Air in tenth (52.3).
