Saudi: 22nd most valuable brand globally!

A shift toward a more services-based economy was a key factor in boosting Saudi Arabia’s brand, which now ranks as the 22nd most valuable globally. Andrew Campbell, Brand Finance managing director in the Middle East, cited the role of the Vision 2030 diversification plan, which aims to accelerate Saudi Arabia’s economic transition from oil to non-fossil sectors.
Andrew Campbell, Brand Finance managing director in the Middle East, cited the role of the Vision 2030 diversification plan, which aims to accelerate Saudi Arabia’s economic transition from oil to non-fossil sectors.
The UAE, meanwhile, was the third-strongest nation brand in the world after Singapore and Switzerland — a measure that does not count the money-making potential of the nation brand. “Growth is likely to come from countries that successfully manage to transform their economies and decrease their dependence on oil,” Campbell said.
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