Qatar Airways has come out as the leading Middle East airline according to global consumer sentiment on social media. The findings formed part of a broader research study to understand global public sentiment towards the leading airlines in the region and the factors driving it.
According to BrandsEye, “Qatar was the most popular airline based on sentiment” with 44% positive conversation and 9% negative, compared to Emirates with 39% positive and 16% negative, ahead of Etihad with 31% positive and 16% negative.
On June 5, political sanctions were imposed on Qatar. To assess the impact that a major global incident would have on an airline, BrandsEye extended its research to track conversations to Qatar Airlines during the month of June. Conversations spiked during the first four days of the crisis, during which time the brand was mentioned over 35,000 times, with the majority of mentions linked to the impact that the sanctions were having on those flying with the airline. The airline did experience a shift in sentiment on June 20, following the announcement of the airline winning Skytrax’s best airline in the world. Positive sentiment was also driven by the launch announcement of the new ‘QSuite’ at the Paris Airshow and various promotions run by the airline on June 20.
Source Credit: Gulf Times
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