UAE clamps down on social media influencers

Individuals and institutions who carry out commercial activities on social media have been warned they must be fully complaint with new electronic media regulations before the end of May.

Under the new law, influencers and other e-media businesses had three months to become licensed, through applications to the NMC’s website by the first week in June. The permit relates to commercial activities that are conducted via visual and print media, advertising and news websites, electronic publishing and on-demand printing, including activities promoted through social media.

Those who fail to comply with the new rules will have their social media accounts and related websites or blogs shut down, as well as being hit with fines of up to Dh5,000.

The National revealed last week that influencers who make money from promoting brands will need two licences under the new regulations costing Dh30,000, leading some to question whether it will still be financially worthwhile for them – a trade licence is needed before they can apply for the special e-media licence.

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