There are 164 million active users in the Arab World, up from 56 million in 2013, according to a new study from Damian Radcliffe, a professor at the University of Oregon’s School of Journalism and Communications.
According to the study, Egypt remains the biggest market for Facebook in the region, with 24 million daily users and nearly 37 million monthly mobile users.
The highest growth rate of social media users – both in the Middle East and worldwide – was found to be Saudi Arabia, where users grew by 32% compared a global average of 13% between January 2017 and January 2018.
When it comes to YouTube, the study identified more than 200 YouTube channels in the region that has over a million subscribers, as well as over 30,000 that have more than 10,000 subscribers.
More than two-thirds (63%) of Arab Youth say they first look to Facebook and Twitter for news, with 49% reporting that they get their news on Facebook every day, up from 35% the previous year.
Additionally, he noted that “the rise of social media influencers have met with some pushback, from regulation in the UAE to more tragic and threatening responses in Iraq.”
“What the study shows is that social media in the region continues to be complex, complicated and fast-changing,” he added. “Keeping up with the latest developments is essential for brands, media companies and governments across the region and beyond.”
Source: Arabian Business