43% of GCC workforce demotivated

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In 2016, the GCC will churn out thousands of new graduates. Out of those, roughly half will become mired in careers that they find no satisfaction in, according to a comprehensive GCC-wide survey conducted by social recruitment platform BLOOVO.COM.

The survey results, which polled 20,000 jobseekers and employers across the GCC, showed that 43% of respondents are dissatisfied by the jobs they are currently in. This means roughly half the region’s workforce is waking up, unhappily going to work and underperforming in jobs, which in turn negatively impacts aggregate productivity.

Job mismatch, or a poor fit between employee and job, is the biggest culprit in harming job satisfaction, with 43.4% of dissatisfied respondents naming it their biggest trigger.

Meanwhile, 33.8% of dissatisfied employees felt that low pay was the largest factor in their low motivation. “For most employees, a salary is a direct indicator of their worth in the company. Importantly, academic research has shown time and again that salary expectations are relative – employees become far more dissatisfied if they feel their peers are being paid more than them. It’s very important for organisations to be transparent about pay grades and scales,” says BLOOVO.COM’s CEO Ahmad Khamis.

8.5% of respondents said poor organisational culture played the biggest role in dissatisfaction. “Organisational culture is a very important factor in employee motivation, and one that companies sometimes don’t stress on enough. In 2015, the Harvard Business Review surveyed 20,000 employees worldwide and found that creative play, job purpose and the potential to make a genuine difference were key elements of a strong organisational culture,” Khamis adds.

7.7% of respondents to the survey put job dissatisfaction down to a lack of career progression.

Finally, 6.6% of respondents said that not getting along with their immediate supervisor was the main cause of their job dissatisfaction.


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