Abu Dhabi’s Integrated Transport Centre has announced the launch of the Smart Billboard project for taxis.
This step is in line with the ITC’s efforts to deliver innovative and high-quality advertising content to the public.
The initiative entails smart advertising billboards being planted on taxi rooftops to market products and services in collaboration with advertisers from local companies and businesses in Abu Dhabi.
The ITC said that the project started with 50 taxi vehicles from the Tawasul Transport company, and intends to reach 100 taxi vehicles from the same company after the trial period is over.
It is worth noting that Abu Dhabi is operating 6,400 taxis in total.