Amazon launches in Saudi Arabia as more shoppers go online

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Amazon has launched in the Kingdom as more Saudi shoppers turn to the web for purchases in the wake of the coronavirus.

It comes as online shopping worldwide gets a boost from pandemic-related lockdowns and more shoppers are forced to turn to the web for their purchases.

Customers can now shop on Amazon in Saudi Arabia using their Souq credentials and free next day delivery will be available for orders above SR200 ($53).

The coronavirus has triggered a surge in online shopping in Saudi Arabia that had benefited local retailers even before the arrival of Amazon.

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In late March local online retailer BinDawood Holding reported that its average sales on a 10-day basis had increased by 200 percent, while its average order value rose by 50 percent and app installations by 400 percent, according to a report from Oxford Business Group.

Saudi grocery delivery app Nana has also received a business boost from the fast-changing retail landscape in the country when it raised $18 million in funding in March to expand its operations across the Middle East.

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Such policy support bodes well for the growth of the e-commerce sector in the Kingdom.

The Souq Saudi workforce has already grown to more than 1,400 in the last few years, according to its website.

The newly branded website is available in Arabic on both the desktop and app platforms.

To use amazon.sa on shoppers should download the Amazon shopping app and select “Saudi Arabia” from the settings.

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