Amazon unveils advertising business

Amazon pulled the veil off its sprawling advertising business for the first time on Thursday, revealing a business larger than that of Google’s YouTube.

Amazon reported ad revenue of $9.7 billion for the fourth quarter, up 32 percent from last year, and $31 billion for the year. While YouTube posted $28.8 billion in ad revenue for 2021.

Amazon, known for e-commerce, has a lucrative cloud business, AWS, and the ad business is seen as extremely profitable, although Amazon did not break out those profit numbers.

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