Bacchus Agency, a global creative communications and digital marketing agency, has announced the launch of its corporate and real estate division for the GCC region, led by PR professional and newest addition to its team, Karim Geadah, who joins as Associate Director. Karim will work with GCC Lead, Co-Founder and Senior Vice President, Fiona Wishart, overseen by Bacchus Co-Founder Anouschka Menzies.

Karim Geadah brings with him over 13 years of experience in public relations across a diverse range of sectors including real estate/property, fintech, finance, cryptocurrencies, luxury lifestyle, automotive, hospitality, aviation, and technology. Throughout his career, Karim has demonstrated his ability to elevate the brands of his clients and deliver exceptional results.

With a strong focus on the UAE and KSA markets, Karim’s expertise lies in team and client management, business development, strategic planning, crisis communications, content development, media relations, and event management. His wealth of experience has been instrumental in managing high-profile clients over the last decade, including Savills Middle East, Binghatti, OMNIYAT, Uber, Careem, Astra Tech/Botim, Rolls-Royce Motor Cars, Hilton Hotels & Resorts, and Turkish Airlines, among others.

From Bacchus’ Dubai office, Karim will work with clients including Discovery Dunes, 888 Brickell by Dolce & Gabbana, SHA Emirates and Lamar Development as well as key Giga projects in KSA.

In his new role, Karim will be responsible for driving the local division’s growth strategy, working alongside Global Lead Andrea Covington, expanding Bacchus’ footprint in the corporate and real estate sectors, and delivering innovative campaigns tailored to the unique needs of clients in these industries.