In 2018, Bahrain Tourism attracted close to 140,000 visitors to the kingdom, who contributed BD35 million ($92.2 million) to the national economy through tourism spending, it was revealed.
Shaikh Khaled bin Humood Al Khalifa, chief executive officer of BTEA, said that the offices aim to further develop the tourism sector and contribute to diversifying non-oil sectors of the national economy, also achieving the 2030 Economic Vision.
The total number of inbound tourists from Russia’s office was 7,719 visitors who spent BD4,055,253 ($10.6 million), and the Russian office coordinated with a leading travel agency in Europe, Coral Travel, to operate charter flights carrying over 5,000 visitors to Bahrain. Additionally, the number of Russian travel agencies that organize regular trips to Bahrain has risen to reach 65 agencies compared to only 15 prior to the opening of the representative office.
Tourists coming to Bahrain through the UK representative office were 9,831 and spent BD5,164,814 ($13.6 million). The representative office succeeded in establishing partnerships with 10 of the most prominent agencies in the UK market including Expedia, Sothall Travel, Travelbag, Lastminute.com among others. All of these offices have managed to increase the number of travellers to Bahrain in 2018.
Also, the total number of tourists from India reached 3,697 and their spending amounted to BD1,255,833 ($3.3 million). BTEA continues to steer its efforts towards making Bahrain a prime destination for weddings, as the kingdom witnessed a notable increase in Indian Weddings held in Bahrain following the inauguration of the representative office. BTEA strives to attract more tourists who want to host their wedding ceremonies in Bahrain.
The Saudi Representative Office attracted 115,875 tourists whose combined spending total reached BD23,360,400 (61.6 million). Saudi Arabia is considered one of the largest tourism markets. BTEA managed to collaborate with 150 Saudi travel agencies, as visitors from Saudi Arabia comprise a huge portion of tourists in Bahrain and they include business and project owners whose businesses support the local GDP.
BTEA recently opened its representative office in Kuwait with an aim to establish partnerships and business relationships to develop the tourism sector in both counties and increase the number of visitors from Kuwait to explore what the kingdom has to offer.
BTEA will continue to work under its “Bahrain. Ours. Yours.” strategy to expand its reach and open more representative offices around the world to achieve its plans to promote Bahrain’s tourism sector and make a achieve a qualitative shift and make a sustainable growth in the national economy.
Source: Trade Arabia