Bahrain Tourism and Exhibitions Authority (BTEA) has teamed up with Hilal Conference and Exhibitions (HCE) to host the region’s largest Chinese trade expo in the kingdom next year.
More than 60 companies from China will showcase their latest offerings at the China Heavy Machinery and Industry Exhibition to be held from September 24 to 26 in Bahrain.
It is being organised on behalf of Silk Road Steps Committee in China by Beijing Sea Level Science and Technology Company, over a 8,000 sq m area, said the event organisers.
Jubran Abdulrahman, managing director of Hilal Conference and Exhibitions (HCE) signed the co-operation agreement with Zhang Ming, secretary general, Silk Road Steps to Eco-Culture Committee.
“The invaluable work of the EDB China office has attracted 600 companies from China to the kingdom ensuring that the business case of Bahrain is firmly in the minds of China’s business community, and the BTEA promotion of Bahrain as a MICE centre at global events helps to re-endorse brand Bahrain for the MICE sector,” Abdulrahman said.
“This combined effort in addition to our humble contribution has contributed to a major win for Bahrain in line with Vision 2030,” he said.
Ming said China was re-energising its historical trade corridor with the Middle East. “The Silk Road is very much in keeping with President XI Jinping’s Belt and Road Initiatives,” he stated.
The exhibition takes place against a backdrop of China’s positive influence and investment in the Middle East to deliver on the Belt and Road Initiative. China has designated investment of $4.5 trillion for the Middle East.
The China Council for Promotion of International Trade Figures estimated that in the first half of 2018 Chinese businesses have signed 1,922 new deals for projects in 61 countries at a total estimated value of $47.8 billion.
Fawzi Tulefat, BTEA’s director of exhibitions and conferences marketing and promotion, said: “This is a major achievement for Bahrain to be selected as the venue of the largest Chinese exhibition in the region.”
“In 2019 we are also commemorating the 40th Anniversary of China’s reforms and openness. The visitors to the fair from around the GCC will be able to see the remarkable industrial evolution and development of China in 40 years through the companies and products that will be on display,” he added.
Source Credit: Trade Arabia