The National Bank of Bahrain (NBB) has won the Global Brand Awards 2021 in two categories. The bank received accolades for “Best Corporate Banking Brand – Bahrain” and “Best Retail Banking Brand – Bahrain”.
NBB was evaluated based on research that overlooked the bank’s offered services, global footprint, consistent financial performance, corporate strategy, brand promise and customer experience. Due to the bank’s continuous growth over the past year, the awards also assessed its prominence in Bahrain and the ongoing strides NBB has made to contribute to the corporate sector and to better serve its customer base.
NBB has stood as the pillar of the Kingdom’s banking industry since its inception over 60 years ago as the country’s first locally-owned bank. In order to broaden the bank’s base, substantial investments have been made in three core verticals – people, business and brand – which has contributed to the immense progress and results achieved in a short span of time.
Amidst a challenging year, NBB achieved several strategic milestones on both a corporate and retail level. The bank launched its new digital mobile app to better serve its customers as part of its digital transformation journey. In conjunction with its loan deferment pledge, NBB extended its relief measures towards its Commercial and SME clientele to help minimise the impact on their businesses during the past year.
NBB’s ongoing progress is powered by its people and fuelled by a shared passion for business success. With an investment in its human capital, NBB launched various initiatives that served to strengthen its workforce and create future brand ambassadors and award winners that exemplify the core of the bank’s brand identity.
NBB has a consistent drive to deliver against its brand promise, pushing the bank to make more investments in humanising its customer interactions and bringing the voice of its customers into the organisation. These investments have ensured the bank remains solid, agile and susceptible to adapting to changes in the market dynamics while also mitigating any risks. NBB has embarked on a solid sustainability journey, gradually integrating material ESG considerations into its business transformation story, reflecting its core values as an institution.
For more information, visit the NBB website.