The Bahrain Tourism and Exhibitions Authority (BTEA) officially revealed the new identity and logo in light of Manama being selected as the “Capital of Arab Tourism” for 2020 during New Year’s Eve celebratory event organized by the BTEA. The selection was announced during the 22nd session of the Arab Ministerial Council for Tourism, which was held in Al Ahsa, Kingdom of Saudi Arabia.
The new Manama logo includes intertwined triangles that combine the prominent elements and iconic landmarks carefully chosen to signify the various elements that embody the Kingdom of Bahrain, this includes the Kingdom’s flag, a sail symbolizing the Kingdom’s ancient maritime history, and the Bahrain World Trade Centre (WTC), representing its modern-day presence and prosperous future. The colours were similarly chosen to reflect the themes, with the colour red representing the Kingdom of Bahrain, the colour yellow symbolizing the sand, and the colour blue representing the WTC.
BTEA also announced its plans to launch the calendar of events and annual festivals with a renewed theme, which will be hosted throughout the year in line with Manama being named as the “Capital of Arab Tourism” for 2020 with an aim to attract a larger number of visitors from inside and outside the Kingdom.