Bahrain’s Gulf Air Celebrates First Anniversary Of Its New Brand

Bahrain’s Gulf Air is celebrating one year since launching its new brand at the Formula 1 Gulf Air Bahrain Grand Prix 2018.

Millions of viewers globally witnessed the airlines new identity including its logo, color palette, typography and aircraft delivery during the weekend race the previous year.

The airlines marked its celebration by showcasing the aircraft’s new design based on the kingdom’s heritage and choice of cabin crew uniforms.

The year 2018 adopted by the #YearOfChange, kicked-off when the airline took delivery of its first Boeing 787-9 Dreamliner in April 2018 and continued receiving its incoming fleet of Boeing 787-9 and Airbus 320neos. To date, the airline has received 7 Boeing aircraft and 2 Airbus 320neo.

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Changing the face of any company is not an easy task and we have gone through numerous brainstorming sessions and brand workshops to finally create the great brand we have today, hence we proudly mark our first year anniversary, said Krešimir Kučko, CEO, Gulf Air.

He added: “Our new livery with its white background and large Gulf Air text not only reads easier but also reflects a vision at the cutting edge of innovation, modernity and progress. We have always wanted to keep the iconic falcon in our logo and retain the gold color, which represents the luxury and warmth of the Kingdom. The falcon, its bill and feathers inspire many aspects of the font design and cabin definition, adding more pride to our iconic logo.”