TOURISM spending is expected to increase as the country’s largest shopping festival starts next month with a unique line-up of events.
The fourth edition of the Bahrain Shopping Festival, also known as Shop Bahrain, will start from January 11 until February 10 with an expected rush of visitors from neighbouring countries.
More than 27 hotels, 21 shopping malls and 44 restaurants are taking part in the mega event that aims to further drive the growth of tourism and retail sectors and contribute to the development of the economy whilst increasing the average daily expenditure of tourists.
“We will be providing the best shopping experience with an impressive line of activities, raffle draws with numerous prizes, including 20 cars as part of the hospitality and tourism offering,” said Bahrain Tourism and Exhibitions Authority chief executive Shaikh Khalid bin Humood Al Khalifa.
“The festival is planned to coincide with long holidays in Gulf countries to boost tourism spending with an increase in the participating outlets compared to the last event.
“The average tourist spending is about BD74 per day which we intend to increase to BD100 with help of Shop Bahrain as part of the 30-day celebration catered to the entire family.”
Shaikh Khalid was speaking during a Press conference held last night at Bab Al Bahrain chaired by festival partners such as Tamkeen, Y K Almoayyed and Sons, VIVA Bahrain and Gulf Air.
“There were more than 70,000 business transactions done during the last event and this year our seven offices located in China, Russia, Saudi Arabia, India, the UK, Germany and France are also offering exciting packages for visitors,” added Shaikh Khalid.
“Bahrain now features in more than 75 per cent of the global business travel market and Shop Bahrain is giving us the tool to offer the best shopping experience to everyone.”
The event will kick-start the country’s robust 2018 tourism calendar and will include different promotions and activities such as the Taste Tour featuring 44 restaurants showcasing different mouth-watering cuisines.
A ‘Festival City’ will also be located at Bahrain Bay and will host a variety of activities and carnival games for all age groups as well a market and live performances.
A loyalty system will also be introduced where shoppers can earn points every time they spend at participating hotels and shopping malls to be able to enroll in raffle draws.
A dedicated app has also been launched to inform locals, residents and tourists about the latest promotions, activities and updates on the loyalty point system.
“For event BD10 spent by the shopper, they will be eligible to enter the raffle draw to win fabulous prizes, including 20 brand new cars,” said Shop Bahrain director Yousef Al Khan.
“Shoppers can register for the system through kiosks located at participating shopping malls and hotels.”
Meanwhile, Y K Almoayyed and Sons director Mohammed Almoayyed said they wanted to work hand in hand with the public and private sectors to support the kingdom’s 2030 Economic Vision.
VIVA Bahrain CEO Ulaiyan Al Wetaid said the month-long festival was a launch pad to promote Bahrain’s retail sector and create job opportunities.
In regards to Gulf Air’s co-operation with the festival, its deputy CEO Captain Waleed Abdul Hameed Al Alawi said they were pleased to co-operate with Shop Bahrain for the fourth year in a row to support the growth of the tourism sector.
For more information about the featival, visit www.shopbahrain.com or @shopbahrain on Facebook, Twitter, Instagram and YouTube.
Source Credit: Gulf Daily Mail