- State-of-the-art new facility in Sitra boasts expansive floorspace of 1,750sqm.
- Full line up of Chrysler, Jeep, Dodge and Ram (CJDR) vehicles on display
Behbehani Brothers, the dealership for Chrysler, Jeep, Dodge and Ram (CJDR) vehicles in the Kingdom of Bahrain, have launched their new flagship showroom in Sitra. The fully CI compliant showroom is designed to increase the reach and visibility of the CJDR brands and improve customer experience.
With an expansive floorspace of 1,750sqm, the state-of-the-art Sitra showroom enjoys a prime location in a highly prominent area adjacent to Sitra petrol station, and will showcase the entire range of high-quality passenger cars, SUVs and pickup trucks from the Chrysler, Jeep, Dodge, and Ram brands.
The CDJR Service Centre will remain at its current location.
Commenting on the opening, Sam Yacoub, General Manager of CJDR brands for Behbehani Brothers, said: “The opening of our new showrooms represents the next major phase of the expansion and growth plans of Behbehani Brothers, and demonstrates our commitment to Fiat Chrysler Automotive Middle East in improving accessibility to CDJR products for our customers in the Kingdom of Bahrain.”
Models on display in the viewing galleries of each showroom will include the legendary “go anywhere, do anything” Jeep line-up, including the latest generation of the iconic Jeep Wrangler, the distinctive and contemporary Jeep Compass and Jeep Cherokee and last, but not least, the Jeep Grand Cherokee – the most awarded SUV of all time.
Other highly popular vehicles to be showcased at the new facilities include muscle cars such as the Dodge Charger and Dodge Challenger, the true seven-seater Dodge Durango SUV and the all-new 2019 Ram 1500, which was named North American Truck of the Year earlier this year.