With more than 1 billion active users, YouTube is the largest video-sharing platform on Earth. If you want to showcase your brand to as many consumers as possible, YouTube is the way to go. Its benefits include an unlimited quantity of high-quality video content uploads, robust analytics, and a user-friendly interface. Its popularity among mobile users and the ability to add interactive call-to-action messages at the end of a video are also key features. Google owns YouTube so if you already have a Google account for your business, you’re already connected to an entire digital ecosystem, with support.
Although its primary function is not a video platform, there are a few good reasons to host some of your company’s promotional clips on the world’s largest social network. Facebook’s extensive data mining allows small business owners to specifically target their videos to users who will be most receptive to their message. A recent study found that native Facebook videos get shared 10 times more often than YouTube clips and cost less per 1,000 impressions.
Vimeo is a video-sharing platform that made its name by being the first website of its type to host high definition clips in 2007. Today, it’s better known for cultivating a thriving community of talented content creators that attracts 170 million active monthly viewers. Positive aspects of Vimeo are that it’s an ad-free platform, features embeddable player customization and in-depth analytics. It also has a premium account option that includes email capture and video production support. Conversely, it has a smaller active viewer base than YouTube and has limitations on the number of videos users can upload. It also charges businesses a minimum $120 a year to host content.
Source Credit: CBS New York