The Peninsula London has announced an exclusive partnership with the iconic Goodwood Estate for this year’s Goodwood Revival, taking place from 12–14 September 2025. Marking the hotel’s debut at one of the world’s most celebrated automotive events, the collaboration ties in with The Peninsula London’s efforts towards celebrating British heritage, timeless style, and automotive excellence.
An Homage to the Golden Age of British Aviation and Motorsport
As part of the partnership, The Peninsula London will introduce its first hospitality pop-up at Goodwood Revival – The Peninsula London Clubhouse – located at the heart of the action. Inspired by the hotel’s signature Brooklands Bar, the space will offer an elegant retreat with bespoke beverages designed as a tribute to the golden age of British aviation and motorsport. Both crafted and non-alcoholic creations will be available to ensure all guests can enjoy the experience.
The immersive space will feature curated displays of vintage memorabilia, racing trophies, and The Peninsula’s own classic automobiles, including a 1960 Austin Taxi and the legendary Napier Railton. Guests will also enjoy the warm, personalised service of The Peninsula Pages, on hand throughout the event to create an atmosphere of effortless hospitality.
In addition to the Clubhouse experience, The Peninsula London has curated exclusive Goodwood Revival stay packages between 12 and 15 September. These include daily breakfast for two, themed welcome amenities, complimentary car parking, and access to the full Revival experience.
The Peninsula Academy will also debut new experiences in partnership with Goodwood, including entry to the recently opened Goodwood Art Foundation.“We are delighted to bring a taste of The Peninsula London to Goodwood Revival, an event that, like The Peninsula, celebrates timeless style, heritage, and craftsmanship.
The world of classic motoring has always held a special place in our story, so it is a natural fit to connect with a discerning audience that shares our passion for automotive excellence and beautifully curated experiences.” Rolf Buehlmann, Managing Director at The Peninsula London.
