Business: First Virtual Employee ‘Dana’ Joins BisB

virtual employee dana

Bahrain Islamic Bank (BisB) has announced the appointment of its first digital virtual employee, Dana, who will set creative methodologies for simple innovative services of BisB portfolio products.

Dana will be taking the lead in enlightening the public with general information on the bank’s products and services, digitally providing tips and insights on fin-tech and financial trends.

CEO Hassan Jarrar said Dana is our first “virtual Bahraini employee”. This milestone is a significant step in the long journey of continuous improvement and discovery for BisB into the field of innovation and technology.

This reveals the bank’s success in its strategic efforts to transform its business approach, by providing leading and innovative financial solutions to its customers, contributing to the development of the kingdom’s financial industry at large.