Careem Networks, the Middle Eastern ride-hailing company, is expanding in Saudi Arabia with a bus-transport service tailored to the millions of religious pilgrims flocking to the kingdom each year.
The company will provide a direct service between the two cities of Jeddah and Makkah for SAR25 ($6.7) each way, a statement said.
It will start with 13-seat buses that are air-conditioned.
The company first launched its bus service in Cairo with Careem Bus operating as a separate app that is available for download on iOS and Android.
The app ensures that every user is guaranteed a seat.
Careem will be hoping to tap into Saudi’s growing religious tourism market, which is expected to reach 30 million pilgrims annually by 2030, up from eight million at present.
Careem, which operates in 15 countries, has also branched out into food and package deliveries, scheduled rides as well as credit transfers.
As part of the $3.1bn deal signed with Uber, the company will continue to operate as an independent platform.