Carrefour Launches World’s First Floating Supermarket

Carrefour has gone offshore with its latest product innovation, the world’s first sail-thru supermarket, which was unveiled today by Hani Weiss, CEO of Majid Al Futtaim Retail.

‘Carrefour Bites and More by the Shore’ is a new concept where customers can order items to the beach or collect them personally on a jet ski, yacht or sailing craft from a specialized Aqua Pod.

With over 300 products on-board ranging from hot and cold snacks, ice cream, fresh food and beverages to selected non-food items like sunscreen and over-the-counter pharmaceuticals, each product has been carefully selected to match customer needs while at sea and on-shore, the company said in a statement.

Dubai launches the world's first sail-thru supermarket

Jet skiers and small boats can order at the Aqua Pod’s window, pay and collect their items. Those on larger vessels or on the selected beaches can order by calling 056 4003659 or using the ‘Aqua Pod’ app to order, with delivery promised in less than 45 minutes.

The Aqua Pod concept is designed and created by Aquatic Architects Design Studio (AADS), in Dubai, and has been built and designed with an eco-friendly focus.

It is powered by rechargeable batteries, which will allow it to cruise out to sea and back. An attached ‘seabin’ vacuums any floating debris into its holding tank to ensure rubbish is collected and disposed of once the vessel returns to shore.

The Aqua Pod can also convert grid water in its holding tank to potable water using a built-in purifier, eliminating the need for plastic bottles on board.

MAF said the Aqua Pod experience would only provide customers with biodegradable paper straws and bags and encourage the public to dispose of any waste from their purchases in an environmentally friendly manner.

Carrefour's 'sail-thru' supermarket will serve yacht passengers, jet-skiers and beach-goers

This service is operational six days a week 10:00 am to 6:00 pm depending on weather conditions.

 

Source Credit: Gulf Business

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