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12 months ago
Semreen Ahmed is the Marketing Manager at Bentley and Lamborghini Bahrain, driving the two luxury brands’ engagement initiatives with the customer base in the Kingdom. A self-established dromomaniac, Semreen’s passion lies in exploring the unknown, scaling peaks, and crafting impactful experiences through the power of storytelling. We recently caught up with her to find out more about her love for the automotive industry, the field of marketing, and mountaineering. What drew you to marketing as a profession? I was drawn to marketing because of its dynamic nature and the opportunity to connect with people, spark their curiosity, and leave a lasting impression. Each day presents an opportunity to think outside the box, craft innovative campaigns, and shape the perception of a brand in the minds of consumers. Marketing allows me to combine my passion for storytelling and my love for creating impactful experiences. What brought you to the automotive industry in particular? I was extremely fortunate to have freelanced with some exceptional automotive brands during my undergraduate program and when the opportunity arose for a full-time career, it was an obvious choice. Cars are more than just machines; they embody freedom, adventure, and a space for reflection. Bentley & Lamborghini […]
12 months ago
Bahrain’s sovereign wealth fund is gaining full ownership of McLaren Group, one of the most revered names in British premium manufacturing, as part of long-term plans to secure a partnership with a global industry giant. Mumtalakat, the Gulf state’s investment fund, is on the brink of a deal with McLaren’s remaining minority shareholders to convert their equity into warrant-like instruments. The new contracts will have the economic rights to benefit from a future ‘liquidity event’ such as an initial public offering of McLaren but will not be classified as shares. One banking source said they expected the agreement to be announced later this week. It would involve roughly 20% of the equity in McLaren being converted into the new contracts and leave the state of Bahrain as the Formula One team-owning group’s sole shareholder. McLaren Racing, the division that directly houses the F1 and other racing operations, does have its own external shareholders following a deal struck during the pandemic to raise capital. The deal to be signed this week underlines the continued confidence and leadership of Mumtalakat in driving McLaren’s turnaround, according to one insider. The Woking-based company’s convoluted capital structure has acted as a deterrent to global automotive […]
1 year ago
Bentley Bahrain, participated in Jewellery Arabia 2023 as one of the official sponsors of the event. The event was held from the 14th to the 18th of December, at Exhibition World Bahrain in Sakhir. Mr. Hussain Shirazi, Deputy Executive Director of Behbehani Brothers W.L.L, expressed his delight at being an official sponsor stating, “Participating in Jewellery Arabia has been an incredible opportunity for Bentley Bahrain. We were able to showcase our shared values of luxury, craftsmanship, and unparalleled attention to detail with esteemed guests who appreciate the finest things in life.” The VIP lounge, adorned with the craftsmanship and sophistication that are synonymous with Bentley, welcomed distinguished individuals from the worlds of fashion, luxury, and high-end jewellery.
1 year ago
In the spirit of October’s Breast Cancer Awareness Month, Bentley Bahrain, in collaboration with other brands from Behbehani Brothers W.L.L., organised an awareness drive. The event aimed to shed light on the alarming statistics surrounding breast cancer and to empower women with knowledge about prevention, early detection, and self-examination. The awareness drive commenced with a series of health checks conducted by trained medical professionals, ensuring that attendees had the opportunity to monitor their breast health and identify any potential concerns. Following the health checks, an engaging and informative lecture was delivered by Dr. Bushra Al Sharraf from Al Hilal Hospital, who shared valuable insights on prevention strategies, emphasised the importance of early detection, and provided guidance on self-examination techniques. “Breast cancer remains the most prevalent form of cancer among females in Bahrain, accounting for a staggering 37.2% of all cancer cases in Bahraini women,” said Semreen Ahmed, the Marketing Manager at Bentley Bahrain. Breast cancer awareness initiatives play a pivotal role in reducing mortality rates and improving the overall quality of life for individuals affected by the disease. Participating brands included Bentley, Lamborghini, Porsche, Audi, VW, Skoda, Jeep, Fiat, and Dodge.
1 year ago
The British School of Bahrain (BSB) received the Independent Schools of the Year Award at its annual award ceremony event in the Law Society on Chancery Lane in London, UK. The Telegraph Media Group, publisher of the Independent School Parent Magazine, hosted the yearly Independent Schools of the Year Awards, where over 200 of the top schools from around the world gathered at the event. Having been shortlisted as a finalist three months ago, the British School of Bahrain represented Bahrain at the Independent Schools of the Year Awards. BSB was the only school shortlisted from Bahrain and one of just three finalists from the Middle East. The Executive Headmaster, Mr John Maguire, commented, “It was wonderful to be shortlisted for such an award, and when I saw the names of the other schools present, I knew that the BSB community should be proud to be in such esteemed company. When they read out the British School of Bahrain’s name, I was delighted that all our hard work and community spirit were recognised by the judges over 3000 miles away. Well done, BSB!”
1 year ago
Porsche Centre Bahrain has opened a new Porsche Studio in Moda Mall, where automotive enthusiasts can experience the brand’s iconic vehicles. The Porsche Studio offers customers interactive experiences, such as virtual reality configurators for personalised vehicle customization and consultations with Porsche experts. Knowledgeable staff will provide expert advice, arrange test drives, and ensure customers enjoy a seamless buying experience. “We are thrilled to bring the Porsche Studio to Bahrain and provide a unique automotive experience to our valued customers,” said Timothy Price, General Manager of Porsche Bahrain. “The Porsche Studio at Moda Mall will serve as a hub of automotive excellence where enthusiasts can explore our iconic models, immerse themselves in the Porsche brand, and receive personalised service that exceeds their expectations.” Porsche enthusiasts and automotive aficionados can visit the Porsche Studio at Moda Mall, which is open 7 days a week from 10 a.m. to 7 p.m.
1 year ago
The British School of Bahrain (BSB) has won the “Best Recruitment Process” award at the HRM Summit Middle East 2023. The event brought together professionals and experts from multiple countries to celebrate excellence in human resources practise. The “Best Recruitment Process” category recognises initiatives that directly impact and contribute to the HR industry’s advancement and relevance. BSB’s case study was the sole selection in the category. “We are immensely proud of this recognition,” said Cherryl Castil, BSB’s Human Resources Manager. “This award affirms our dedication to maintaining the highest standards in recruitment and human resources practices. It is a testament to our team’s hard work and commitment to excellence and the safety of our students and the community.” For more information about BSB and its award-winning recruitment processes, please visit https://www.hrmsummit.com/awards.html#awardscriteria
1 year ago
Behind every successful education innovation is a problem-solving leader. From supporting their staff and inspiring a positive culture to envisioning the best outcomes for students – education leaders are at the core of creating enriching learning experiences. As part of Gulf Insider’s Excellence in Education Leadership series, we converse with Bahrain’s leading educators, highlighting their stories, their impact, and the steps they have taken to improve the quality of education for students in the Kingdom. How would you describe the role of an education leader? The main goal of an education leader is to make sure that the institution achieves the objectives it has set by bringing people together towards a common goal. Particularly, the role of a leader in a higher education institution is to produce people who could contribute to the prosperity of the economy and the country. What influenced the desire to change the identity of the institution and create UTB? Following the acquisition of the university in 2020-21, it wasn’t appropriate to retain its name, AMA as it was part of a different education system. At the time, we needed a new identity to reflect the direction that the university was about to take. The name, “University of Technology” […]
1 year ago
St. Christopher’s School, Bahrain, has been recognised as one of the world’s best private schools by Spear’s School Index and Carfax Education. St. Christopher’s School is the only school in Bahrain to have achieved this ranking. “We are immensely proud to keep the Kingdom of Bahrain on this prestigious list of the world’s best schools for the third year,” said St. Christopher’s Principal, Dr. Simon Watson. “We are a school that not only ranks among the world’s best for its academic excellence but also for the mission and values that every member of our community embraces. We are a diverse school community that strives every day towards ‘An education for a shared humanity’. It is a great honour to be recognised for our excellence on an international stage year after year.” Global education consultancy Carfax Education announced last Thursday the results of its annual Schools Index, the leading international index of the top private schools in the world. Categorised by region, prospective parents and pupils can now access a list of the world’s top schools for 2023 across the Middle East, Europe, the USA, Southeast Asia, and the rest of the world, reviewed and selected by a panel of top […]
1 year ago
Porsche Centre Bahrain, has announced the launch of the all-new Porsche Cayenne. The SUV sets the standard in performance, luxury, and innovation, redefining the driving experience for distinguished customers in the Kingdom of Bahrain. Unleashing Performance: The new Porsche Cayenne delivers exhilarating performance, combining power and agility to create an unrivalled driving experience. The SUV comes with high-performance gasoline engines and offers electrified hybrid options and futuristic electric models. Luxury Redefined: Its exterior design features sleek lines, sculpted contours, and iconic Porsche styling cues. Inside the cabin, premium materials, exquisite craftsmanship, and cutting-edge technology seamlessly blend to create an elevated driving environment. Innovative Technology: The all-new Cayenne is equipped with state-of-the-art technology that enhances connectivity, convenience, and driving pleasure. The Porsche Communication Management (PCM) system seamlessly integrates with the driver, providing intuitive access to an array of features and functions. From advanced driver-assistance systems to innovative infotainment options, the Cayenne ensures a connected and immersive driving experience. Uncompromising Safety: Porsche Centre Bahrain prioritizes safety, and the new Cayenne reflects this commitment. From adaptive cruise control to lane-keeping assistance, the Cayenne offers a comprehensive suite of safety technologies that prioritize the protection of occupants. “We are thrilled to introduce the all-new […]
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