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4 years ago
2020 has been a difficult year for a lot of industries, automotive included. How has Porsche dealt with the issues regionally and what effect, if any, has it had on the business? It has been a year unlike any other, but I’m pleased to say we’ve dealt with it head on. Naturally, the safety and well-being of our employees was at the forefront of our decision-making. Thanks to flexible business plans, fast support measures, creative ideas and above all, the great support of our Porsche partners across the region, we can be proud of what we achieved. We started the year off well and reported a 5-per cent growth in new car deliveries in the first quarter of 2020. Following the lockdown in the second quarter, which unsurprisingly affected our business, we had the best third quarter results over a 5-year period. What would you say have been the most significant moments and milestones for Porsche throughout the Middle East in 2020? Despite COVID-19 presenting a challenge on a scale which we have never seen before, we took big steps throughout the year that will continue to impact our operations positively in the years to come. What I found most […]
4 years ago
Just recently, we interviewed Dr. Hamid Haqparwar, Managing Director of BMW Group Middle East to know more about #NextGen, their latest innovations and plans for the region. What was the inspiration behind #NextGen? The concept of #NextGen has been developed a couple of years ago. Nowadays, people are becoming more and more digital savvy; they prefer to have the latest information within a very short timespan. At BMW, we decided to refocus our product launch strategies by transitioning into a digital concept. #NextGen is a first-of-its-kind platform where we elaborate about our technologies and showcase our latest innovations. It has various content hubs which contains highlights, discussions, videos and more information on our new products. We have started preparing for this global digital event long back and it was certainly fun for us to see the reaction of the audience. How difficult was it to transition to doing this totally digitally after years of doing everything through physical events? The transition was quite easy as we have been preparing for this for a while. As I’ve mentioned, we have already made significant progress in reducing our carbon footprint by going more into digital spaces. The idea, strategy and vision of […]
4 years ago
Earlier this year, NEOM entered a long-term partnership as Principal Partner of the Mercedes-Benz EQ Formula E Team (MBFE). The partnership will serve to drive knowledge transfer and development of sustainable technology and mobility in alignment with Saudi vision 2030. We talked to Neal Coupland, Sports Partnership Director at NEOM to know more. What was the vision behind the NEOM-Mercedes-Benz EQ’s partnership?The NEOM-Mercedes-Benz EQ partnership is founded on a shared vision to pursue pioneering ideas, accelerating our bold ambitions to create a land of the future where the greatest minds are empowered to exceed boundaries. We are excited to be working with an organisation with such a rich heritage in sport who share our values, championing sustainability in support of the world’s first net carbon zero sport and leading advances in technology and engineering, seeking to pioneer the at-scale use of electric vehicles in everyday life. With the announcement of the partnership, development programs were outlined. How will these contribute to the global sports landscape and the region’s positioning? At NEOM one of major aims is to inspire a community of pioneers and nurture the next generation of talent. The partnership with Mercedes-Benz EQ will provide vital knowledge sharing opportunities […]
4 years ago
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4 years ago
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5 years ago
Gulf Insider’s Charlie Cooksey goes to Dubai to experience a very special drive… I recently went to Dubai to experience the latest Ferrari Portofino M. Ferrari booked me into the beautiful Bulgari Hotel which was quite possibly the most stunning and luxurious hotel I have ever stayed in… residing on its own private island in Dubai. The Bulgari hotel is an excellent match to the luxury standard to that of Ferrari. The next morning, the Portofino M was delivered to me – loaded onto a flatbed truck. Usually, I prefer my Ferraris in traditional red, but I must admit to being strongly drawn to the unique dark grey paintwork of this particular Ferrari. After it was unloaded and I had signed the relevant paperwork accepting responsibility for it, the car was mine for the day to take wherever I wanted to go. I always enjoy cruising and driving around Dubai, up and down Sheikh Zayed road, and in the cool winter sunshine, it’s even more enjoyable to take the roof down to feel the speed, wind and the sun… However, when you start climbing over 120kph it can mess up your hair style! It was a working business day for me, […]
14 hours ago
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