Dubai’s Great Online Sale is set to return for its third edition from March 27 to 30, offering discounts of up to 95 per cent across numerous brands.
Organised by Dubai Festivals and Retail Establishment (DFRE), this year’s sale introduces a new immersive virtual shopping experience allowing customers to explore participating retailers digitally.
The four-day event—extended by one day compared to previous years—coincides with the Ramadan and Eid shopping period.
Dubai’s Great Online Sale returns with new virtual shopping experience
Dubai Retail Calendar 2025: Shopping festivals, sales, deals, offers and promotions
Shoppers who register on the official website will gain access to the virtual mall where they can browse products from local and international brands across various categories including fashion, electronics, jewellery, home décor, and children’s items.
Registered users will have the opportunity to unlock exclusive discount codes and enter draws for cash prizes, including a grand prize of AED100,000.
Additional prizes worth up to AED50,000 are available for customers who visit five or more category sections within the virtual shopping platform.
“The Great Online Sale returns this year to foster robust growth during Eid, one of the busiest periods for shopping in Dubai. We are thrilled to announce the launch of the all-new immersive shopping experience for this year’s edition, elevating the city’s retail landscape to exciting new heights by transporting shoppers across the city into a digital-first retail world like never before,” Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE) said.
Participating retailers include major brands such as Amazon, Noon, Jumbo, Damas, Puma, LEGO, and Rituals, among many others.
The event promises significant discounts across electronics, fashion, accessories, homeware, beauty products, and children’s merchandise.
“With online retail continuing to drive ever-evolving consumer preferences, DFRE remains committed to driving innovation to the forefront of the sector while cementing the e-commerce landscape as a key pillar of Dubai’s sustainable growth strategy in line with the objectives of the Dubai Economic Agenda D33,” Al Khaja added.
Shoppers are encouraged to visit the Great Online Sale website or follow @DubaiFestivals on Instagram and TikTok for updates and to register for additional discounts and giveaways.
Also read: Dubai Police Arrest 127 Beggars, Seize Dh50,000 In Ramadan Begging Crackdown
