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Dubai: Emirates embraces digital currencies and metaverse

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UAE flag carrier Emirates plans to embrace advanced digital solutions such as blockchain, metaverse, and cryptocurrency as part of its strategy to connect with customers in a faster and more flexible way. 

The Dubai-headquartered airline will hire new staff for metaverse and non-fungible tokens, also known as NFTs, in an effort to develop applications to monitor customer needs, Emirates Chief Operating Officer Adel Ahmed Al-Redha told a media gathering at the Arabian Travel Market.  


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