Dubai: Emirates embraces digital currencies and metaverse

UAE flag carrier Emirates plans to embrace advanced digital solutions such as blockchain, metaverse, and cryptocurrency as part of its strategy to connect with customers in a faster and more flexible way. 

The Dubai-headquartered airline will hire new staff for metaverse and non-fungible tokens, also known as NFTs, in an effort to develop applications to monitor customer needs, Emirates Chief Operating Officer Adel Ahmed Al-Redha told a media gathering at the Arabian Travel Market.  

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