Saudi Arabia
PIF launches ‘Saudi coffee company’ to invest in national industry
The Public Investment Fund (PIF) launched on Sunday the Saudi Coffee Company, which intends to invest nearly SR1.2 billion in the national coffee industry over the next ten years.
The company has been established to enable Saudi Arabia’s coffee bean to be a global product in the future, and will play a vital role in developing sustainable coffee production in the southern Jazan region.
The launch of the Saudi Coffee Company aligns with PIF’s strategy, which focuses on developing and enabling 13 promising sectors, including food and agriculture, as part of broader efforts to diversify sources of income for the local economy.
