Dubai Police have added the Geely Tugella car model to their vehicles used for traffic management.

A handover event was attended by Brigadier General Juma Salem bin Suwaidan, Deputy Director of the General Department of Traffic, and Mohamad Hussami, General Manager of Operations at AGMC GEELY.

The specially modified Geely Tugella vehicles have been painted in Dubai Police’s green and white colours. They will be deployed in tourist areas and key locations across Dubai. The cars will be used to regulate traffic flow and increase the police presence.

New Dubai Police Geely cars

Geely has established itself in the UAE through new car launches, showrooms and a spare parts centre. It plans to open more flagship stores.

These initiatives “highlight Geely’s dedication to providing a comprehensive and seamless customer experience for its growing clientele in the country,” a company statement said.

Dr Andreas Schaaf, CEO of Geely Group Brands said: “We are honoured to see the formidable Geely Tugella SUV become a part of Dubai Police’s esteemed fleet. This addition only serves to highlight Geely’s constant push towards product development, besides constant customisation in line with specific market needs.

“It is a testament to the trust in AGMC Geely’s commitment to quality and service excellence, strengthening our local partnerships and market presence. We look forward to exploring further collaborative opportunities and continuing our growth trajectory in the UAE market.”

Geely recently broke into the top 10 global car sales rankings. In the first quarter of 2024 it sold 730,000 vehicles, a 27 percent year-on-year increase.

Founded in 1986, it has grown to become a major global automaker through strategic collaborations and investment in research and development.

“The new patrol addition aims to activate a faster response time and provide better police presence in the field. This aligns with Dubai Police’s efforts to adopt the best innovative initiatives and projects in line with its forward-looking plans and programmes,” Brigadier General bin Suwaidan said.