Emirates opens Emirates World retail store in Jumeirah, Dubai

Emirates has opened its ‘Emirates World’ retail store experience in Jumeirah, Dubai.

Located in Jumeirah Town Centre, the airline’s redesigned 3,000-square-foot retail store is an open and fluid space for customers to shop for all of their travel needs in a lounge-like environment.

It will also offer customers the ability to literally immerse themselves in Emirates’ signature products via VR/ AR technologies.

Emirates World was officially inaugurated with a special ribbon cutting by Sheikh Ahmed bin Saeed Al Maktoum, chairman of Dubai Civil Aviation Authority, chairman of Dubai Airports and chairman and chief executive of Emirates Airline and Group.

The centrepiece of the store is the airline’s in-store Premium Economy Class seat display. Customers can relax, recline and experience Premium Economy, so they know what to expect when travelling in this highly sought-after cabin class.

Customers who prefer a virtual experience can take selfies against a selection of Emirates product backdrops including the A380 onboard lounge and First Class private suites, courtesy of the latest interactive screen technology.

Customers can also browse through a curated selection of Emirates Official Store merchandise and travel accessories.

The Emirates World retail stores concept will be progressively rolled out across the airline’s network over the next three years.

The retail store experience models will fall into three categories, including the full-fledged Emirates World concept, the Travel Store model, and Travel Kiosks.


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