Emirates to offer NFTs and experiences in metaverse

Emirates has unveiled its plans to build signature brand experiences in the metaverse, alongside both collectible and utility-based NFTs for its customers and employees. The first projects are already underway, with launch anticipated in the coming months.

Emirates also announced that its Emirates Pavilion at the Expo 2020 site will be repurposed into a centre for innovation, bringing talent from all over the globe to bring to life the airline’s future-focused projects including those relating to the metaverse, NFTs and Web3.

Dubai and the UAE are blazing the way in the digital economy, having a clear vision supported by practical policies and regulatory frameworks in areas such as virtual assets, artificial intelligence, and data protection.



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