When people spend their money, whether they’re buying a new pair of shoes, a purse or ordering a cup of coffee or booking an air ticket, they always have a favorite brand in mind. And if there’s only one name that resonates most strongly with expatriates and locals in the country, it’s the one that has its roots in the UAE.
The latest rankings released on Wednesday by market research firm YouGov named Emirates as the “healthiest brand” in the UAE, beating global tech powerhouses like Samsung and Apple.
According to YouGov, the homegrown airline and lifestyle favorite earned the highest BrandIndex scores in the UAE, ahead of WhatsApp, which came second and Google, which came third.
Source Credit: Gulf News
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