Etisalat Launches UAE’s First Cloud Gaming Service

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Etisalat unveiled the UAE’s first cloud gaming service on its eLife set-top box which enables gamers to play the latest games without the need to have a separate game console.

Etisalat said the new service plans to introduce non-gamers to the gaming world, providing them access to a vast library of bestseller updated video games.

“We are excited to bring this service to the market as it complements Etisalat’s vision to ensure the latest technology is available first to all of the residents in the UAE and to drive the country’s digital transformation,” said Khaled Elkhouly, chief consumer officer, Etisalat.

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Cloud gaming on eLife TV provides us the opportunity to address the largely untapped casual gaming market that wants to play on the big screen and not just on their mobile.

Users can sign up for a monthly subscription for unlimited access to top selling games. The basic package is AED30 a month with unlimited access to play 20 games, and the premium pass is AED50 a month and delivers 40+ games.

Later this year, single hit titles will also be made available to rent, including the latest releases for AED15 to AED20 for 48 hours. To play the games, users need a controller that is compatible with Etisalat’s system.

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“Streaming video games are following the same trend as music and video, where more than 50 percent of content is streamed today, replacing conventional deployment models such as an outright purchase,” said Ivan Lebeau, chairman and CEO of Gamestream.


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