The first ever Chopard Classic Rally- Dubai!

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Chopard brings together a passion for fine cars and fine timepieces.

Held for the first year in the United Arab Emirates, on November 10 and 11, 2017, the first edition of the Chopard Classic Rally Dubai, a challenging competitive regularity rally, came to a close after two days of rigorous tests of timing and navigational skills.  Organized by Chopard, along with partner Ahmed Seddiqi & Sons and Emaar Properties, the Chopard Classic Rally Dubai brought together 60 classic car aficionados coming from the United Arab Emirates, Gulf region, Europe and the United States.  Karl-Friedrich Scheufele, Chopard Co-President and a passionate driver of collectors’ cars, took part in this first edition, competing along with legendary pilot Jacky Ickx.

 Challenging itinerary throughout the UAE

The competition started from the iconic Burj Khalifa in Dubai on November 10, which is set in the heart of Emaar’s mega-development Downtown Dubai. The 30 teams of drivers and co-drivers drove their vintage automobiles towards the Northern Emirates passing by Sharjah, Ajman, Umm Al Quwain and Ras Al Khaimah. The first-day route was exciting with two stops; one at Hatta Fort, which is nestled on the foothills of the beautiful Hajar Mountains. Another stop was at the Mleiha Archaeological Centre based on the history and archaeology of the areas surrounding the village of Mleiha in Sharjah.

 The rally map of the second day followed a different thrilling route towards Ras Al Khaimah and included several stops highlighting an array of breath-taking natural vistas in Ras Al Khaimah including the UAE’s highest mountain Jebel Jais, dubbed the adventure tourism hub of the Middle East.


 Talking about this first edition, Karl Friedrich Scheufele, Chopard Co-President said:”It is impressive how vibrant the classic car scene is in the Middle East. There are collectors just as passionate and knowledgeable here as anywhere in the world.” He added, “Chopard is proud to have organized this classic rally in the UAE. We hope that it will be a regular fixture on the regional and global classic car calendar”.

A passion for Classic Racing

“People say that lovers of fine cars also have a great weakness for fine timepieces and vice versa. In both cases, sporting elegance and outstanding performance are especially important,” so said Chopard Co-President Karl-Friedrich Scheufele – himself a dedicated classic car enthusiast – upon launching the first Mille Miglia collection in 1998. The words ring as true today as ever. The brand’s participation in many famous classic rallies embodies a unique relationship between Chopard and racing. The close ties between these two worlds have been strengthened ever since, largely due to the impressive number of common denominators that naturally draw them together. These include constant innovation, a tireless quest for performance and excellence, unfailing respect for traditions, the supreme importance of details – and of course a shared passion for mechanical engineering.



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