Genesis is pivoting from pure luxury to high-performance territory, marking its most ambitious product shift in a decade. Spearheading this shift is the GV60 Magma, Genesis’s first dedicated performance production model. It arrived in late 2025 alongside a suite of concept vehicles that signal the brand’s long-term direction.
The GV60 Magma: Performance Reimagined
The GV60 Magma sits 20 mm lower and noticeably wider than the standard model, giving it a planted, aggressive stance that enhances high-speed stability. Its dual-motor setup delivers 448 kW (609 hp) as standard, climbing to 478 kW (650 hp) and 790 Nm of torque with Boost Mode engaged.
That power propels the GV60 Magma to 200 km/h in 10.9 seconds, with a top speed capped at 264 km/h. The performance credentials extend beyond straight-line speed, though. The hardware includes 21-inch forged wheels, uprated brakes, and an electronic limited-slip differential (e-LSD) that channels power effectively to the rear wheels.
Elevating the Driving Experience
Genesis isn’t chasing lap records with the Magma programme. Instead, the focus is on driver engagement, blending electric efficiency with feedback through several bespoke technologies.
The Virtual Gear Shift (VGS) mimics the tactile kick and auditory theatre of a traditional gearbox. Complementing this is a dedicated Drift Mode that biases power rearward for tail-out antics. Meanwhile, High-Performance Battery Control (HPBC) actively manages thermal loads to maintain consistent output during hard use.
The interior combines premium materials for a sporty vibe. The seats, door trim and centre console are adorned with Chamude, a premium suede-like material. The Magma model’s distinct colour identity is showcased through orange and grey stitching, quilting details and seat belts. Buttons, switches and emblems feature black high-gloss or dark metal finishes, minimising reflective glare and contributing to a composed, elegant interior ambience.
A Decade of Magma
The Magma sub-brand emerged from Genesis’s concept work, including the G80 Magma Special and X Gran Berlinetta show cars. Rather than a one-off halo project, it represents a permanent performance arm intended to redefine the brand globally.
Following its Korean debut, the GV60 Magma will reach European and North American dealers in 2026. For Middle Eastern buyers, its arrival signals intensifying competition in the luxury electric performance SUV segment.
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