Genesis G70: The Latest Addition to Hyundai’s Luxury Vehicle Division

Gulf Insider tests the new compact saloon from the world’s newest luxury car brand.

I’m guessing at least 50% of those reading this article will be unaware of the Genesis brand. Well. Genesis is to Hyundai what Lexus is to Toyota, and what Infiniti is to Nissan, and just like Lexus and Infiniti, aims to take on the luxury German brands by offering equivalently high standards of quality and vehicle refinement.

“Genesis has been very well received in the Middle East, and the Genesis G70 will be an exciting new chapter in our story,” said Altar Yilmaz, Genesis General Manager for the Africa and Middle East region. “For many of our potential customers, this is the Genesis they have been waiting for.”

Offers two engine choices, a turbocharged 3.3-liter V6, and a 2 liter turbocharged 14.

The G70 is the latest addition to the Genesis range, and is their ‘entry level’ compact saloon, a direct rival to the Mercedes C Class and BMW 3 Series.

As a brief introduction to Genesis, there’s currently two other models in their range, the larger G90 (a Mercedes S Class / BMW 7 Series rival) and their mid-sized G80 and G80 Sport (E Class / 5 Series rival).

READ  Audi Q8: Where Elegance Meets Rough Roads

The G70 is definitely aimed at the younger, sportier market and offers two engine choices, a turbocharged 3.3-liter V6, and a 2 liter turbocharged 14. The larger V6 provides an impressive 370 horsepower (510 Nm torque), giving zero-100 kph in 4.7 seconds. It has Launch Control to maximize power control in acceleration mode. The 2 liter turbocharged I4 has 252 horsepower (353 Nm).

As things worked out I only got to drive the larger engine car, so cannot comment on the 2 liter other than to say those I spoke with who did test it spoke well of it.

The interior of the 770 is ‘unfussy’, with an emphasis on functionality over gimmickry – while still managing to look expensive. There’s an 8-inch touch screen display, and a 15-speaker Lexicon surround-sound system. Seat positions are lowered to improve the center of gravity of the car and so maximize performance. The car was quite while driving with little wind noise noticeable, even at high speeds.

READ  Audi’s Big Beast - Family Luxury SUV

Having recently driven the Bentley Flying Spur I couldn’t help notice that the Genesis emblem of a winged steering wheel looks suspiciously similar to that of Bentley. Also very similar to Bentley are the diamond-quilted leather seats and metal-rimmed switchgear in the G70.

I was impressed with the G70. It has great balance, and offers both sporty handling and a comfortable ride. Variable-ratio steering and electronically controlled suspension provide agile steering response.

The interior of the 770 is ‘unfussy’, with an emphasis on functionality over gimmickry – while still managing to look expensive.

Passengers are protected by seven airbags, Forward Collision-Avoidance Assist (FCA), Blind spot Collision Warning (BCW) and Driver Awareness Warning (DAW). The FCA system also automatically activates emergency braking through integrated radar-camera sensors.


The Genesis G70 is now available in the First Motors and starting price at BD15,540


I believe we will hear lots about the Genesis brand over the coming years as they take their rightful place in the ultra-competitive hierarchy of luxury car sales.

To arrange a test drive in Bahrain: First Motors, Tel. +973 1712 1149.

 

Leave a Reply

avatar
  Subscribe  
Notify of