Genesis Middle East and Africa has announced a new strategic partnership with W Motors, the first fully integrated mobility solutions provider in the Middle East. The MoU focuses on special projects, diversification of aftermarket parts, and local customization, enhancing the customer offering through special edition cars and providing customers with more options.

Commenting on the partnership, Omar Al-Zubaidi, CEO of Genesis Middle East & Africa, said, “We consider this collaboration with W Motors as a natural extension of our promise to deliver innovative and customized solutions to the Genesis customer community. By partnering with W Motors we are not only diversifying our aftermarket parts and local customization options but also supporting local industry and craftsmanship while maintaining our efforts to put our customers’ needs, wants, and lifestyles at the heart of our expanding product offering.”

Genesis Announces Strategic Partnership with W Motors

Founded in 2012, W Motors is the first manufacturer of high-performance luxury sports cars in the Middle East. Based in Dubai, W Motors’ capabilities span automotive design, research and development, technology and engineering, as well as consultancy and manufacturing under its Special Projects Division. The company provides a wide range of solutions to multi-sector companies, alongside offering services to original equipment manufacturers (OEMs) focused on passenger vehicles. The company has a host of notable projects under its belt, including the development of the Lykan HyperSport and Fenyr SuperSport hypercars, as well as the Ghiath Smart Patrol vehicle for Dubai Police—touted as one of the most advanced police vehicles globally.

Ralph Debbas, Founder & CEO of W Motors said, “We are thrilled to partner with Genesis in these special projects. Genesis is synonymous with cutting-edge innovation, and superior quality, and is known for the exceptional luxury lifestyle experience they deliver to customers worldwide. This agreement with Genesis allows us to leverage our expertise in high-performance and luxury automotive design to create unique, special edition cars that will offer Genesis customers unprecedented levels of personalization and exclusivity, adding to the diverse and extraordinary personalization options Genesis owners are accustomed to.”

This partnership aims to broaden the scope of aftermarket parts, offering an even greater menu of unique customization options crafted by W Motors. The agreement will see Genesis diversify its product line with special edition vehicles, providing customers with an enhanced range of choices and tailored automotive solutions. The special projects and customization options resulting from this collaboration are set to go live on the 5th of August, offering Genesis customers access to these exclusive enhancements. This initiative epitomizes Genesis’ and W Motors’ dedication to evolutionary innovation, quality, and customer satisfaction.