The Hollywood A-lister partners with Nespresso in an ad that shows just how far he will go for the perfect cup of coffee.
It has been over ten years since George Clooney first partnered with Nespresso, and now we see the release of their latest collaboration, Change Nothing.
The light-hearted campaign sees George embark on a rough night as he looks to protect his precious coffee. Starting in the stylish Nespresso boutique on London’s Regent Street, George’s adventure begins as he strikes up a conversation with an attractive female over a cup of Nespresso coffee. Sadly for him, she is the wife of the “boss”. What follows is an eventful evening, courtesy of the “boss”, played by ‘Pirates of the Caribbean’ and ‘Deadwood’ star, Ian McShane, which sees Clooney being captured by two thugs and taking a trip through the backstreets of London. The following morning we see a dishevelled George in his home savoring his Nespresso coffee, as he lets the audience know that he “wouldn’t change a thing” about his Nespresso experience.
The fully integrated campaign, created with McCann Worldgroup, kicked off with a teaser phase early in September where consumers were invited to guess what fate awaited George Clooney.
The global activation for this commercial launched on September 29 with TV and online advertising, plus a content-rich landing page including behind the scenes footage on the Nespresso website and consumer engagement through interactive image filters and gamification on the brand’s social channels.
Clooney’s Nespresso ads poke fun at himself by being turned down by a series of beautiful women who are more interested in the Nespresso coffee machine and its bejewelled single-use pods than him.
George says “I’m very comfortable with commercials. I’ve done them most of my life, but I would find myself at a press conference, or perhaps at a film festival and suddenly there’d be some people challenging me about Nespresso’s sustainability. I thought if I was going to be involved on a long-term basis with this company, and I like them very much, I should find out what they’re doing and what they should and could be held responsible for.” Three years ago Clooney headed out with Nespresso to Costa Rica to see the company’s coffee farmers for himself.
Sustainability and Ethics
As Nespresso’s North American brand ambassador, Clooney will share with American consumers Nespresso’s heritage of quality coffee, innovative design, leading sustainability and customer service. Clooney has been a long-term partner with the brand in Europe and other international markets, charming fans and coffee aficionados in broadcast and print campaigns since 2006. He also serves as a member of the Nespresso Sustainability Advisory Board, collaborating on ideas and solutions towards improving the lives and futures of coffee farmers. “Nespresso and I have a shared commitment to sustainability, most recently helping to rebuild coffee farms in South Sudan,”
“George Clooney has shown great interest in the lives of coffee farmers and the initiatives Nespresso has undertaken to support them in producing high quality sustainable coffee and enhancing their welfare. We are happy to share these values with him and being able to share them with more consumers across the world. He has been involved from the beginning in our efforts to revive high quality coffee production in South Sudan, which has proven very successful with the recent launch of Suluja ti South Sudan, the first ever coffee to be exported from the new country,” said Alfonso Gonzales, Chief Customer Officer for Nespresso.