Germany to encourage sustainable tourism in 2023

Tourist Board to continue its ‘Feel Good’ sustainable travel campaign alongside two more theme-based campaigns

German National Tourist Board (GNTB) is promoting sustainable tourism offerings to travellers. They encourage eco-conscious travel expeditions by strengthening intercultural understanding, supporting regional businesses and conserving natural resources.

The Board aims to address an analysis by IPK International, a tourism consultancy, which states that around 80 per cent of international travellers are conscious about sustainability, climate and environmental protection. In addition, 90 per cent also have a strong desire to combine a city trip with a stay in a rural region.

“As a tourist board, we continuously share the latest data with service providers, from customer groups to be addressed, to trends in the choice of transport; these are crucial fundamentals for travel providers,” said Petra Hedorfer, CEO, German National Tourist Board (GNTB). 

“The continuous exchange of best practices is also extremely important in a transformation, so that travel providers can make faster progress together – we, as a Tourist Board, act as a networking and knowledge platform to accelerate these eco-conscious transformations,” she added further.

“We welcome travellers to experience Germany and explore its wide range of attractions that are not only exciting but are also environmentally friendly. We thrive in the narrative ‘Germany Simply Inspiring’, which was launched in 2017 and aims to promote the country’s positive image among a global audience,” said Yamina Sofo, Director at the Dubai-based German National Tourist Office (GNTO).

Mrs. Petra Hedorfer, CEO, German National Tourist Board (GNTB)

GCC travellers can enjoy Germany’s sustainable offerings, including affordable public transport options, green architecture, and sprawling parks. ‘Feel Good’, one of the campaigns launched in 2022, focuses on sustainable tourism and promotes, a CO2 calculator that tracks carbon emissions linked to travelling. The compensatory initiative was created to help shape the future, and help travellers offset their carbon footprint.

This year, the GNTB will run three theme-specific campaigns that will continue to focus on sustainable tourism: ‘Feel Good’, ‘Embrace German Nature’, and a new cultural campaign focussing on the ‘51 UNESCO World Heritage Sites – Historic Modern Germany’ which aims to highlight Germany’s rich culture and heritage.


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