Google has entered the online travel booking space with the launch of ‘Trips’, a one-stop-shop for booking flights, hotels and tour packages.
The search engine giant is combining its travel-related products — the mobile Google Trips app, Google Flights, Google hotels search, and more — under a singular landing page called Trips (https://www.google.com/travel).
‘Trips’ allows browsers to search for flights, hotels and packages, as well as explore possible destinations, all on a single landing page. It automatically maps out a half day or a full day with suggestions for things to see and do.
At this stage, the company is not pushing ahead with sales of flights and holidays (direct bookings) but instead continuing its metasearch model, where users click through to book rooms and airfares provided by advertisers.
According to Holden, in the next few months, trips —including reservations for things like hotels and restaurants — will be accessible in Google Maps, too.