Gulf Hotels Group (GHG), has announced a strategic partnership with MFive Services, a UAE-based specialist in housekeeping and cleaning solutions. This joint venture marks a significant milestone in the evolution of outsourced housekeeping services in Bahrain. The Memorandum of Understanding (MoU) was signed by GHG CEO Ahmed Janahi and MFive CEO Max Baer, marking the beginning of this strategic collaboration.
This partnership seeks to revolutionize the housekeeping sector by delivering high-quality, innovative, and cost-effective solutions to hotels, resorts, and serviced residences across Bahrain. By combining GHG’s extensive market expertise with MFive’s specialized housekeeping services, the joint venture is set to introduce new benchmarks for housekeeping and cleaning services. The collaboration will offer tailored and high-quality housekeeping solutions designed to enhance guest satisfaction and operational efficiency.
Ahmed Janahi, CEO of Gulf Hotels Group, commented: “Our partnership with MFive Services represents a significant step in expanding our business into the cleaning and housekeeping services for hospitality sector. This strategic partnership aims to deliver comprehensive housekeeping and cleaning solutions to hotels, resorts, and serviced residences while enhancing operational efficiencies, optimizing costs, and elevating service excellence. Housekeeping is a cornerstone of guest experience, and through this joint venture, we are committed to providing innovative and efficient solutions that meet the evolving needs of the hospitality industry.”
Max Baer, CEO of MFive Services, added: “Our entry into the Bahraini market through our partnership with GHG marks a significant milestone for MFive. GHG’s extensive hospitality network and operational excellence provide the ideal platform for MFive Services to deliver high-quality housekeeping solutions. Together, we are creating a scalable model that can be expanded across the GCC, setting a new standard for outsourced housekeeping and cleaning services.”
MFive Services was established in 2010 in UAE and obtained the know-how to provide full outsource housekeeping solution to the hotels and hospitality industry. MFive services is currently providing housekeeping services for more than 60 hotels in UAE with its client base being major international hotel groups.

