Since UAE-based Majid Al Futtaim — the exclusive franchisee to operate Carrefour in over 30 countries across the Middle East, Africa, and Asia, and full owner of the operations in the region — opened the very first Carrefour store in the Kingdom of Bahrain in 2008, it has remained committed to supporting the growth and prosperity of the Bahraini community.
“Our ethos is to be a brand that is people-first and community-first. As such, our team is diverse with a strong Bahraini foundation and identity”, Carrefour Bahrain said. As a result of this initiative, Carrefour has created over 1,200 direct and indirect jobs while operating 13 stores in the Kingdom.
They also work with 400 local suppliers and partners across the country, sourcing 90% of the products locally and regionally in a bid to support the local economy.
The consumption habits of people have reflected the changes brought upon by the pandemic – customers are looking for more contactless services, digitized user experiences and a wider variety of products. Nevertheless, Carrefour Bahrain has managed to provide for their customers and communities through the launch of their innovative services. This includes the new Carrefour app with a new MyCLUB Loyalty Program, the ‘Click and Collect’ service and new initiatives for their private label products, among others.
Moreover, Carrefour Bahrain has prioritized sustainable initiative and projects while also taking part in several community engagements. However, the group shared that their biggest achievement for 2020 was how they handled the COVID-19 pandemic. “The commitment shown by our colleagues and frontliners during these challenging times proved that our people are our greatest asset and that they are capable of overcoming an unexpected crisis.
We are extremely proud of all our colleagues for their ability to adapt and take all necessary safety precautions while liaising closely with local and regional authorities to keep the communities we serve and operate in safe”, they added.
This season, Carrefour will be providing a wide array of offers and promotions for the festive season and the New Year.
Looking forward, Carrefour Bahrain will continue to provide unbeatable value while pioneering new retail experiences: “We will continue to work towards creating unique shopping experiences that ensure Carrefour is the shopping destination of choice for all of Bahrain’s residents. Most importantly, we want to continue creating great moments for everyone, everyday”.