Instagram begins testing paid subscriptions
Facebook launched Subscriptions in June 2020 to help creators earn money with the support of their communities.
That business model has now expanded to Instagram as the company announced Instagram Subscriptions.
With Instagram Subscriptions, Instagram aims to help creators on its platform “develop deeper connections with their most engaged followers and grow their recurring monthly income by giving subscribers access to exclusive content and benefits,” and, once the followers get subscribed to creators, they get the benefits of Subscriber Lives, Subscriber Stories, and Subscriber Badges.
Instagram Subscriptions will be initially available to a limited number of creators in the US. However, Instagram said it plans to expand this feature to more creators over the next few months.
