UAE
UAE: Sharjah Airport launches new sonic branding
The Sharjah Airport Authority (SAA) launched the distinctive sonic branding of Sharjah Airport.
The musical tone, inspired by the sounds and movements of the airport, adds a new dimension to the airport’s identity.
The sonic branding highlights the three seagulls in the logo: air, land and sea. The Emirati culture and Sharjah as a travel hub are embodied in the melodies of oud, while the piano represents sustainability. The sonic, in general, has a relatively slow tempo to convey a calm, pleasant travel experience.
