Global professional networking platform LinkedIn has unveiled its first-ever Ramadan campaign, #MonthOfKindness, and has chosen to launch it from the Middle East region.
The campaign asks the platform’s approximately 675 million members to share their stories, initiatives, and pledges in four weekly themes, revolving around kindness towards colleagues, community, family and towards themselves. The specific theme will be announced every week.
Members can post their thoughts and stories of kindness using the hashtag #MonthOfKindness.
Apart from the Middle East and North Africa (MENA) region, LinkedIn said that it will also focus the campaign on other key markets including the UK and Germany, where members, thought leaders and LinkedIn employees will partake in the campaign.
“The Holy Month of Ramadan is a time when people reflect on what truly matters: health, family wellbeing, and human relationships. But we are also a community that crosses borders and continents, where kindness thrives; and where people connect, learn, and find much-needed career support. Now, we invite our members to share these stories of support and hope through our Ramadan campaign,” said Ali Matar, head of LinkedIn MENA and emerging markets in Europe and Africa.
Against the backdrop of the ongoing Covid-19 crisis, LinkedIn also announced earlier this month that it would offer free hiring resources for ‘frontline roles’ in the UAE as part of its response to the Covid-19 pandemic.
It added that it would allow firms operating in healthcare (including medical device, medical practice and mental health care), supermarkets, warehousing, freight delivery, as well as disaster relief nonprofits capacities to post mission-critical jobs for free on the platform from April 1 to June 30 to help them hire people.
LinkedIn is also mobilising its own recruiters and employees to volunteer their services, as part of its Recruiting for good programme, to help fill roles within nonprofits that require urgent paid and volunteer services to deal with issues such as mental health, childcare and unemployment as a result of the virus.