Manchester United’s priciest VIP box for next season comes with champagne and fine dining as part of a £136,000 package.
The executive space, in the Sir Alex Ferguson Stand, offers a ‘premium’ drinks and food menu and ‘outstanding’ views of the Old Trafford pitch.
The berth at the club where Ruben Amorim has taken over as head coach is the most expensive hospitality option for the 2024-2025 season.
The Sir Alex Ferguson Stand Box on Level 3 has gone on sale as fans campaign against rising Premier League ticket prices across the board and with the legendary manager preparing to leave his role as club ambassador at the end of the season.
Match days in the private box include a five-course, fine dining menu with a starter, main, dessert, cheese and petit fours.
An all-inclusive complimentary bar features champagne, sommelier-selected wines and premium spirits.
Guests will be able to watch all home Premier League, domestic cup and European games from private outdoor balcony seating, with further perks including a framed signed shirt and matchday programmes.
A smart dress code applies, except for children under 12.
Manchester United maintains that, based on expected games per season, the VIP suite costs around £600 per person, per game – less than comparable products sold by clubs such as Chelsea and Arsenal.
The price secures the space hosting a minimum of eight people. The marketing does not specify how many of the boxes are available.
Also available are seats in the 1878 hospitality space at a price of £18,240 each. The cost includes a ‘refined atmosphere and exceptional service’, also in the Sir Alex Ferguson stand.
A steak main course is the headline dish of the five-course, fine dining menu, with a bar offering premium wine, spirits, cocktails and champagne.
Corporate hospitality has been a growth sector as Premier League clubs increasingly cater for a market that has been disparagingly termed ‘the prawn sandwich brigade’ after remarks by Roy Keane two decades ago.
Kieran Maguire, a football finance analyst at the University of Liverpool, said: ‘Football is more popular than ever and owners are catering to the corporate and non-season ticket sectors as demand exceeds supply at the biggest clubs, so putting up prices increases revenue at a time when broadcast income for the Premier League domestic deal has flatlined.
‘Corporate partners want to entertain their clients and providing lavish surroundings at an entertainment event such as top flight football to impress others is one way of making an impression.’
