Mercedes-Benz S-Class: Automotive luxury experienced in a completely new way

Mercedes-Benz S-Klasse, 2020, Outdoor, Fahraufnahme, Exterieur: Diamantweiß // Mercedes-Benz S-Class, 2020, outdoor, driving shot, exterior: diamond white
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The S-Class stands for the fascination of Mercedes-Benz: legendary and traditional engineering expertise which defines the luxury segment in the automobile industry. The new S-Class can be experienced with all the senses – seeing, feeling, hearing and smelling – while offering numerous innovations in the areas of driver assistance, protection and interaction. Mercedes-Benz is shaping the next generation of individual mobility with innovations that place the focus on people. The new S-Class uses digitisation for a car that responds empathetically to the needs and wishes of its driver and passengers.

“The S-Class is the world’s best-selling luxury sedan. With the latest generation we want to offer our customers innovation, safety, comfort and quality as never before,” says Ola Källenius, Chairman of Daimler AG and Mercedes-Benz AG. “The new S-Class underpins our claim to produce the best automobile in the world”, states Markus Schäfer, Member of the Board of Management of Daimler AG and Mercedes-Benz AG; responsible for Daimler Group Research and Mercedes-Benz Cars COO. “This is where covetable luxury meets the greatest possible safety and highest level of comfort.” The market launch in the Middle East will commence in January 2021.

Mercedes-Benz S-Klasse, 2020, Outdoor, Standaufnahme, Exterieur: Diamantweiß // Mercedes-Benz S-Class, 2020, outdoor, still shot, exterior: diamond white

Modern luxury attains the next level in the interior of the S-Class. The designers have created a feel-good ambience with lounge character marked by elegance, high quality and lightness. The dashboard with its new architecture, modern surface design and ergonomic display arrangement is a particular highlight. But the feel-good aspect goes even deeper: with high ride quality and low noise levels as well as an extensive range of ENERGIZING Comfort programmes, the S-Class looks after the well-being of its passengers. They also stay fit thanks to the effective air filtering system, which signals its newly gained capability with the new name ENERGIZING Air Control.

Mercedes-Benz S-Klasse, 2020, Outdoor, Interieur: Leder Nappa macchiatobeige/magmagrau // Mercedes-Benz S-Class, 2020, outdoor, interior: leather nappa macchiato beige/magma grey

The new Mercedes-Benz S-Class has become more intelligent in many areas, and the driving experience is at the next level. Digital innovations such as in MBUX (Mercedes-Benz User Experience) are joined by innovations that increase driving enjoyment while making driving even safer: among them are rear-axle steering with a large steering angle and safety innovations such as the rear airbag. As a new function of PRE-SAFE® Impulse Side, the active E-ACTIVE BODY CONTROL suspension can raise the vehicle body (on both sides) just before an impending side impact. Following systematic further development, the driving assistance systems are a further step towards autonomous driving. Thanks to improved environmental sensors, for example, the parking systems give the driver even better support when manoeuvring at low speed. The integration into MBUX means that the level of visualisation has now entered a whole new dimension.

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Mercedes-Benz S-Klasse, 2020, Outdoor, Interieur: Leder Nappa macchiatobeige/magmagrau // Mercedes-Benz S-Class, 2020, outdoor, interior: leather nappa macchiato beige/magma grey

Interesting facts & figures:

Sometimes numbers say more than a thousand words

  • The turning circle is reduced by up to 1.9 metres with rear-axle steering compared to a model without it.
    The maximum steering angle is 10°.
  • 27 languages are supported by “Hey Mercedes” with Natural Language Understanding (NLU).
  • 30 loudspeakers and eight exciters are included in the Burmester® high-end 4D surround sound system.
  • 10 different massage programmes are available in the new S-Class.
  • The display area of the augmented reality head-up display corresponds to a monitor with a diagonal of 77 inches.
  • With a Cd figure from 0.22, the S-Class is one of the world’s most aerodynamic cars. Its drag coefficient is therefore lower than before, despite a larger frontal area 200 sq. cm.
  • The resolution of DIGITAL LIGHT per vehicle is over 2.6 million pixels.
  • The computing power of MBUX (Mercedes-Benz User Experience) has increased by 50 percent compared to the system in the previous model. The memory bandwidth is 41,790 MB/s.
  • When a side impact threatens, the vehicle body can be raised by up to 8 centimetres by the E-ACTIVE BODY CONTROL suspension (optional) within a few tenths of a second. This is a new function of PRE-SAFE® Impulse Side.
  • 17 step motors control the temperature and air distribution in the Thermotronic system. The 4-zone climate control Thermotronic Rear (optional) even has 20 step motors. These electric motors operate the air flaps.
  • In the Active Ambience Lighting system (optional), there is an LED in an optical fibre every 1.6 centimetres. There are around 250 in all.
  • The new OLED central display measures 239.06 mm x 218.8 mm, and has an active screen diagonal of 12.8 inches. The screen area is 64 percent larger than in the preceding model. The driver display measures 291.6 mm x 109.4 mm and has a diagonal of 12.3 inches.
  • The tubular structure of the innovative rear airbag is around 16 litres, while the total volume of the deployed bag is up to 70 litres.
  • The control units of E-ACTIVE BODY CONTROL analyse the driving situation and adjust the suspension 1000 times per second.
  • The designation “S-Class” was officially introduced with the 116 series in 1972.
  • More than 98 kg of components made from resource-conserving materials are used in the S-Class. The number of components containing recyclates is now 120 – more than twice as many as in the preceding model. Another 40 kg or so are made from renewable raw materials.
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The S-Class is the centrepiece of the brand: legendary engineering expertise and a heritage of craftsmanship meet progressive digital innovation. The S-Class combines artificial intelligence with the experience gained from 135 years of automobile engineering. Around 70 years ago, Mercedes-Benz laid the foundations for this model series with the model 220. Since its market launch in 1951, more than 4 million S-Class Sedans have been delivered to customers around the world. The designation “S-Class” was officially introduced with the 116 series in 1972. In the last 10 years the S-Class Sedan has been particularly popular in China, the USA, South Korea and Germany. All in all, since the launch of the generation that is now in its runout phase, more than 500,000 S-Class Sedans have been sold.

Mercedes-Benz S-Klasse, 2020, Outdoor, Standaufnahme, Exterieur: Diamantweiß // Mercedes-Benz S-Class, 2020, outdoor, still shot, exterior: diamond white

The loyalty rate for this model series is especially high. For example, in the region, more than 80% of customers who previously drove an S-Class once again opted for a Mercedes-Benz model. Around the world the S-Class Sedan is predominantly sold in the long wheelbase version: Around 9 out of 10 customers opt for the long version of the S-Class Sedan, which is standard in the region.

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