GCC CountriesLifestyle
Nescafé, Prada among Middle East’s most loved brands in 2022
Consumer intelligence company, Talkwalker, and social media management giant, Hootsuite have released their Brand Love 2022 report.
According to the report, Middle East consumers’ most loved brands for 2022 include Nescafé, Lexus, Prada, Stradivarius, Converse and more. The ranking reflects consumers’ positive experiences with each brand on social media, review sites and forums.
The index identified three critical scores for monitoring brand love: passion, trust and customer satisfaction. These scores were calculated by analysing over 2.6 billion conversations from social media, news, blogs, and reviews, to identify the brands consumers really care about.
