In the first week of the current school year, the Roads & Transport Authority (RTA) started sending smart messages to interact with motorists and parents when driving in school zones through smart signs capable of detecting and displaying the driving speed and sending direct friendly messages to the drivers through expressive emoticons such as WhatsApp Emojis.
These facial expressions reflect drivers’ psychological mindset, coupled with tips relating to the driving speed as the vehicle passes by the devices and sensors installed near school zones.
“The smart signs are part of several projects and initiatives targeting students, school zones and surrounding areas, following the Agency’s success over the past six years in eliminating fatal traffic crashes and achieving zero deaths in school zones,” concluded the CEO of the RTA Traffic and Roads Agency.
Source Credit: Khaleej Times
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