Bahraini women entrepreneurs are embracing digital transformation, adopting advanced tools like AI, digital payments, and e-commerce to boost business growth. This shift highlights their commitment to innovation, enhancing security, and expanding market reach in a rapidly evolving landscape.
Visa’s latest survey highlights the rapid digital adoption among women-owned businesses in Bahrain. The Women SMB Digitalization Index for Bahrain reveals that over 80% of women entrepreneurs have integrated digital solutions, with a sharp focus on payment systems, AI, and online presence.
Digital Payments and AI Integration
Digital payments have seen a significant uptake, with 45% of women entrepreneurs noting increased proficiency in managing payments both in-store and online compared to last year. Additionally, AI adoption is prominent, with over 60% using AI for sales and marketing, 59% for customer service, and 57% for payment and billing.
Strengthening Online Presence
Women-owned businesses are actively enhancing their digital footprint, with 46% leveraging social media and 41% using dedicated business websites to drive sales. This shift underscores a strong commitment to reaching customers through online platforms.
Security and Training
Digital security remains a priority, with 59% of entrepreneurs focusing on employee training and 51% investing in advanced security to protect transactions. This highlights the growing emphasis on safeguarding digital business activities in an increasingly connected marketplace.
Future Aspirations
Looking ahead, over half of respondents (52%) aim to enter new markets, while 35% plan to expand their product range. These statistics reflect a drive among Bahraini women entrepreneurs to capitalize on digital tools and explore growth opportunities in diverse sectors.
Visa’s study underlines the transformative impact of digitalization on women-owned businesses in Bahrain, as they embrace advanced tools to enhance operations, security, and market reach.
She’s Next
Visa has announced the return of its global advocacy program – She’s Next – spotlighting women entrepreneurs striving to finance, manage, and expand their small businesses. The second instalment of the program is being offered in collaboration with Bahrain Islamic Bank and Bahrain Fintech Bay.
Two winners will receive a grant pool of USD 55,000, and 15 finalists will receive a tailored training workshop. This initiative is dedicated to propelling the growth of women entrepreneurs by offering funding, mentorship, bespoke training, and ample networking opportunities.
