Emirates airline is set to offer tailored, Netflix-style personalized content to its passengers in 2020, stated the airline’s divisional vice president of customer experience, in-flight entertainment and connectivity.
He further added that the airline’s in-flight entertainment system will allow passengers to log-in and be presented with tailored offerings matching their earlier preferences.
Brannelly added that over time, the system will use ‘smarts’ and AI to personalize content for each customer.
Passengers who prefer to remain anonymous will have the preference to not log in to use the entertainment system with additional preference to advertising content and language options.
The idea is to enhance the airline’s operations and potential in the aviation sector with cent percent customer satisfaction on board.